| LEC # | TOPICS / READINGS |
|---|---|
| I. What is Marketing Strategy? | |
| 1 | Introduction. |
| 2 | Coors. Harvard Business School Case #9-388-014. |
| II. What is Finding Profit Opportunities Strategy? | |
| 3 | Prelude. Harvard Business School Case #9-373-052. |
| 4 | The Walt Disney Company: The Entertainment King. Harvard Business School Case #9-701-035. |
| 5 | Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103. |
| 6 | Browser Wars. Harvard Business School Case #9-798-094. |
| III. Creating Competitive Advantage | |
| 7 | Wernerfelt, Birger. "An Efficiency Criterion for Marketing Design." |
| 8 | EMI and the CT-scanner (A). Harvard Business School Case #9-383-194. |
| 9 | Nutrasweet (A-G). Harvard Business School Cases #9-794-079,?,085 (B-G given out in class). |
| 10 | Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class). |
| 11 | Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024. |
| 12 | Mid-term Exam. |
| 13 | Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090. |
| IV. Challenging Competitive Advantage | |
| 14 | Collis and Montgomery. "Resources and Rents." |
| 15 | Southwest Airlines (A). Harvard Business School Case #9-575-060. |
| 16 | Head Ski. Harvard Business School Case #6-313-120. |
| 17 | Complaint Letters. |
| 18 | SAS (A). Harvard Business School Case #593-001-1. |
| 19 | Fox. Harvard Business School Case #9-387-096. |
| 20 | E-trade. Stanford Case #M-286. |
| V. Creating Corporate Advantage | |
| 21 | Collis and Montgomery. "Creating Corporate Advantage." Harvard Business Review. #98303. |
| 22 | Costco Companies. Harvard Business School Case #9-599-041. |
| 23 | Newell. Harvard Business School Case #N9-799-139. |
| 24 | Final Lecture. |
| 25 | Final Exam / Paper Due. |