Finding profit opportunities: the environment shapes, and is shaped by, marketing strategy. (Courtesy of Prof. Birger Wernerfelt.)
Instructor(s)
Prof. Birger Wernerfelt
MIT Course Number
15.834
As Taught In
Spring 2003
Level
Graduate
Translated Versions
Course Description
Course Features
Course Highlights
A comprehensive set of lecture notes, along with course assignments, may be downloaded.
Course Description
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.
Objectives
- Identify, evaluate, and develop marketing strategies.
- Evaluate a firm’s opportunities.
- Anticipate competitive dynamics.
- Evaluate the sustainability of competitive advantages.