Note: Selected lecture notes are provided below. Context statements and references have been provided for guest lectures.
| LEC # | CASE/LECTURE TOPICS | LECTURE NOTES |
|---|---|---|
| 1 | Introduction and Group Assignment |
Introduction and Group Assignment (PDF) Guest lecture: "The Zipcar Case Study." Derby Management. [This lecture addresses how an entrepreneur can raise venture capital along with ideas about sales and marketing]. Guest lecture: "Hubspot Case." Derby Management. [This lecture addresses what kind of research is required while founding a company]. |
| 2 | Business Plan I |
Guest lecture: Derby, Jack. "Writing the Winning Business Plan." Derby Management, 2012. [This lecture addresses how a winning business plan can be developed and written]. Guest lecture: Derby, Jack. "The Roles of Business Planning for Successful Business Growth." Derby Management, 2012. [This lecture addresses expectations, growth, and roles of business plans for a business].
|
| 3 | Financials I | Financials I (PDF) |
| 4 | Sales and Marketing I | Guest lecture: "Just What is Marketing." Derby Management, 2012. [This lecture addresses business planning architecture, five stages of growth, and marketing]. |
| 5 | Financials II | Financials II (PDF) |
| 6 | Sales and Marketing II | Guest lecture (cont.): "Just What is Marketing." Derby Management, 2012. [This lecture addresses business planning architecture, five stages of growth, and marketing]. |
| 7 | Financials III | Financials III (PDF) |
| 8 | Intellectual Property and Licensing | Guest lecture: Turner, Jack. "Inventions, Patents, and MIT Policy and Practice." 2012. [This lecture addresses inventions, patents, and MIT policy and practice]. |
| 9 | Ratio Analysis I | None |
| 10 | Ratio Analysis II | None |
| 11 | Prelude Lobster Case | None |
| 12 | Project Progress Report | None |
| 13 | Quiz Review | None |
| 14 | Quiz | None |
| 15 | Designing and Building Yachts | None |
| 16 | Commoditization vs. Differentiation | None |
| 17 | Total Quality Management | None |
| 18 | Entrepreneurship | Guest lecture: Marano, John. "Vascular Insights." ClariVein, 2012. [This lecture addresses funding, operational strategy, manufacturing, marketing, and company details of ClariVein]. |
| 19 | HP Printer Case | HP Printer Case (PDF) |
| 20 | Strategic Planning of R&D | Strategic Planning of R&D (PDF) |
| 21 | Teradyne Business Plan | None |
| 22 | Pilkington Float Glass Case | None |
| 23 | Omniport Houston Case | None |
| 24 | Ethics | None |
| 25 | Project Presentation | None |
| 26 | Project Presentation (cont.) | None |