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What electoral politics say about culture(s) |
 Lakoff, George. "The Mind and Politics." Chapter 1 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]
———. "The Worldview Problem for American Politics." Chapter 2 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]
———. "Why We Need a New Understanding of American Politics." Chapter 7 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]
———. "The Nature of the Model." Chapter 8 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]
———. "Moral Categories in Politics." Chapter 9 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]
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| 2 |
The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 1) |
Lears, Jackson. "Introduction." In Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books]
———. "The New Basis of Civilization." Chapter 7 in Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books]
———. "Trauma, Denial, Recovery." Chapter 8 in Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books]
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"Happiness Machines." Part One of "The Century of the Self." informationlibertion.
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| 3 |
The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 2) |
Sabato, Larry J. "The Consultant Corps." Chapter 1 in The Rise of Political Consultants: New Ways of Winning Elections. Basic Books, 1983. ISBN: 9780465070411.
Lepore, Jill. "The Lie Factory: How Politics Became a Business." New Yorker, September 24, 2012.
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| 4 |
Segmenting citizens, reading the public mind: The invention of market research |
Issenberg, Sarah. "Blinded by Political Science." Chapter 1 in The Victory Lab: The Secret Science of Winning Campaigns. Broadway Books, 2013. ISBN: 9780307954800. [Preview with Google Books]
———. "Geeks Versus the Gurus." Chapter 6 in The Victory Lab: The Secret Science of Winning Campaigns. Broadway Books, 2013. ISBN: 9780307954800.
Sabato, Larry J. "The Pols and the Polls." Chapter 2 in The Rise of Political Consultants: New Ways of Winning Elections. Basic Books, 1983. ISBN: 9780465070411.
Schwartz, Tony. "How To Strike A Responsive Chord." Chapter 2 in The Responsive Chord. Doubleday, 1974. ISBN: 9780385088954. [Preview with Google Books]
Brader, Ted. "Appealing to Hopes and Fears." Chapter 1 in Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work. University of Chicago Press, 2006. ISBN: 9780226069890. [Preview with Google Books]
———. "The Art and Science of Campaigning." Chapter 2 in Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work. University of Chicago Press, 2006. ISBN: 9780226069890. [Preview with Google Books]
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| 5 |
Consumers or citizens? The promises and perils of mass media—The Dewey, Lippmann Debates, and an Interlude by Edward Bernays. |
Lippmann, Walter. "Part VI. The Image of Democracy." In Public Opinion. CreateSpace Independent Publishing Platform, 2013. ISBN: 9781492162308.
———. "Part VIII. Organized Intelligence." In Public Opinion. CreateSpace Independent Publishing Platform, 2013. ISBN: 9781492162308. [Preview with Google Books]
Dewey, John. "Review: Public Opinion." New Yorker, May 3, 1922, 286–87.
Bernays, Edward L. "The Engineering of Consent." Chapter 14 in Public Relations. University of Oklahoma Press, 2013. ISBN: 9780806114576.
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| 6 |
Liberalizing Latin America |
[DG] Chapter 3: The Internalization of Palace Wars.
[DG] Chapter 4: The Archeology of the New Universals: The Cold War Construction of Human Rights and Its Later Avatars.
[DG] Chapter 5: The Chicago Boys as Outsiders: Constructing and Exporting Counterrevolution.
[DG] Chapter 6: Fostering Pluralism and Reformism.
[DG] Chapter 7: The Paradox of Symbolic Imperialism: The Southern Cone as an Explosive Laboratory of Modernity.
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| 7 |
Political consultants abroad |
Plasser, Fritz, and Gunda Plasser. "Introduction: The Global Media and Marketing Revolution of Campaigns." Chapter 1 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books]
———. "The Worldwide Proliferation of American Campaign Techniques." Chapter 2 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books]
———. "The Modus Operandi of American Overseas Consultants." Chapter 3 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books]
———. "Institutional and Cultural Limits of Americanization." Chapter 4 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books]
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| 8 |
Sawyer–Miller goes South |
Monteón, Michael. "The Long Nineteenth Century, Caudillaje, Power, and the People." Chapter 1 in Latin America and the Origins of Its Twenty-First Century. Praeger, 2009. ISBN: 9780313352492. [Preview with Google Books]
Coronil, Fernando. "Introduction: The Magical State and Occidentalism." In The Magical State: Nature, Money, and Modernity in Venezuela. University of Chicago Press, 1997. ISBN: 9780226116020. [Preview with Google Books]
———."The Motor Wars: The Engines of Progress." Chapter 6 in The Magical State: Nature, Money, and Modernity in Venezuela. University of Chicago Press, 1997. ISBN: 9780226116020. [Preview with Google Books]
[H] Chapter 2: Democracia con Energía.
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| 9 |
Polling for Democracy |
Paley, Julia. "Making Democracy Count: Opinion Polls and Market Surveys in the Chilean Political Transition." Cultural Anthropology 16, no. 2 (2001): 135–64.
[H] Chapter 6: NO.
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NO. Directed by Pablo Larain. Color, 118 min. 2012.
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| 10 |
Parables of Change |
Albro, Robert. "Reciprocity and Realpolitik: Image, Career, and Factional Genealogies in Provincial Bolivia." American Ethnologist 28, no. 1 (2001): 56–93.
[H] Chapter 7: It's Time for a Great Change.
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Our Brand Is Crisis. Directed by Rachel Boynton. Color, 87 min. 2005.
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| 11 |
Floating signifiers: The Caudillo meets marketing |
Laclau, Ernesto. "Populism: What's in a Name?" Chapter 1 in Populism and the Mirror of Democracy. Edited by Francisco Panizza. Verso, 2005. ISBN: 9781859844892. [Preview with Google Books].
Applbaum, Kalman. "The Logic of Marketing Strategy." Chapter 2 in The Marketing Era: From Professional Practice to Global Provisioning. Routledge, 2003. ISBN: 9780415945448. [Preview with Google Books].
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| 12 |
Political marketing: Neo-populism or Democracy at last? |
Barczak, Monica. "Representation by Consultation? The Rise of Direct Democracy in Latin America." Latin American Politics and Society 43, no. 3 (2001): 37–59.
Weyland, Kurt. "Neopopulism and Neoliberalism in Latin America: How Much Affinity?" Third World Quarterly 24, no. 6 (2003): 1095–115.
Schiller, Naomi. "Catia Sees You: Community Television, Clientelism, and the State in the Chávez Era." Chapter 4 in Venezuela's Bolivarian Democracy: Participation, Politics, and Culture Under Chávez. Edited by David Smilde and Daniel Hellinger. Duke University Press, 2011. ISBN: 9780822350415. [Preview with Google Books].
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"Eight People Sipping Wine in Kettering." Part Four of "The Century of the Self." informationlibertion.
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| 13 |
Final presentations |
No readings assigned |
| 14 |
Wrap–up |
Stauber, John, and Sheldon Rampton. "Introduction: Torches of Liberty by Mark Dowie." In Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.
———. "Burning Books Before They're Printed." Chapter 1 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.
——— "The Art of the Hustle and the Science of Propaganda." Chapter 2 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.
———. "The Torturer's Lobby." Chapter 10 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.
———. "All the News That's Fit to Print." Chapter 11 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.
———. "Taking Back Your Own Back Yard." Chapter 12 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.
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